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Digital Marketing Strategies

Facebook Ads VS. Google Ads 2018: Which platform do I use?

Online advertising can be confusing. To make things worse, Facebook and Google are constantly releasing new features to improve the quality of ads and the experience of users. To understand which platform will be best for your business, you also need to know how they work.

Retargeting: The Crazy Ex Girlfriend of Marketing

Retargeting is an amazing form or marketing. Normally 98% of the traffic that visits your website will not convert on the first visit. With Retargeting we can put a specific message in front of your visitors keeping your brand top of mind. Just how effective is retargeting? Read more to find out…

Google’s Fred Update is ruining the Internet! #thanksTrump

You like that title? I thought it was funny. Pretty catchy if I do say so myself. Anyway... One of my favorite things about SEO is when people are losing their shit over a Google updates, and our sites just keep climbing. This is going on right now. Tons of people are...

What’s stopping you from spending money on SEO? – Reddit

Question: I run a digital marketing agency which specialises in SEO and I want to know how I can market my product better. So my question to you is simple; what's stopping you from spending money on SEO? What confuses you about it? How can I market it better? What's...

Creating Custom Geofilters on Snapchat | 5 Minutes

Creating Snapchat filters is not a hard process and Snapchat has done a great job at making it that way. Here are a the exact steps: Video Below. Size Guidelines: Fun fact. you can get away with #2. We have placed filters at the very bottom and it still works. Just...

8 Common SEO Issues (and How to Troubleshoot Them)

Originally posted by the great Neil Patel here. You work for months, even years to rank for relevant keywords. And that work is done with the knowledge that there is no guarantee that your rankings will climb or even just maintain. It’s even more scary that you could...

Everything you need to know about Google’s RankBrain

Google rolled out a new hand-crafted machine-learning artificial intelligence system known as RankBrain to help process its daily search results. In case you are asking yourself how the new system fits in with Google’s overall ranking system, below are a few crucial...

Google’s Mobile Apocalypse Update

The Mobile Apocalypse is Coming! Google to Begin Mobile Update : April 21st, 2015 Web Developers have known for months. "Sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices." - Itai...

The Best Place to Hide a Dead Body: The 2nd Page of Google

The numbers confirm what you've always suspected: the 11th to 20th Google results get far fewer clicks compared to the 1 to 10th. In fact, around 90% of Google users only look at the first page result. The implications are simple. If your business is not on the first...

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