Talk to us, Goose. We need your guidance.
Who knew that Maverick and Goose were talking about webpage loading times back in the 80’s, but we have it on good authority that they, in fact, were.
We’ve already seen Facebook put a premium on loading times with Instant Articles, and while the initiative has been met with mixed results, the motivation was well-intentioned. After all, it’s common knowledge that those crappy bounce rates your site is experiencing is, at least in part, due to your crappy load times.
You know what else? Page speed also impacts your SEO–if there are two similarly capable websites, like Maverick and Iceman for example, the better rank will be given to the faster
fighter pilot website.
So, what’s a girl to do? Well, duh. Speed up those load times.
If this is the first time you are reading that page speed is important for SEO then put down the Snickers, turn off Game of Thrones and at least take the baby step of understanding where your website sits in the Grand Scheme of Things.
How, you ask? Simple (well, sorta). First, ask yourself, “Is my website AMPed?” If you don’t have any idea what we’re talking about, just do a quick Google search for Google AMP. You’ll learn in a jiffy that Google is more-or-less insisting that you hop on board with their Accelerated Mobile Pages program. Once you’ve gotten that out of the way, mosey on over to the new AMP testing tool. You’ll find it here: https://search.google.com/search-console/amp
The new tool works on your phone and analyzes all your nooks and crannies to test the validity of your markup. If find out you’re good-to-go, then bitchin! Turn Game of Thrones back on! If you learn that your website isn’t where it needs to be, well, get cracking. You’ve got work to do.
Remember, faster isn’t always better, except when it is, and on the web, it definitely is.
Mr. Cruise said it best when he said, “Slow webpages, you stink.”
Online advertising can be confusing. To make things worse, Facebook and Google are constantly releasing new features to improve the quality of ads and the experience of users. To understand which platform will be best for your business, you also need to know how they work.
Retargeting is an amazing form or marketing. Normally 98% of the traffic that visits your website will not convert on the first visit. With Retargeting we can put a specific message in front of your visitors keeping your brand top of mind. Just how effective is retargeting? Read more to find out…
Creating Snapchat filters is not a hard process and Snapchat has done a great job at making it that way. Here are a the exact steps: Video Below. Size Guidelines: Fun fact. you can get away with #2. We have placed filters at the very bottom and it still works. Just...
If you dabble in peddling duds on the web, take note: Google has introduced a “Shop the Look” program for mobile that sounds like a window shopper's worst nightmare or sweetest dream. On Tuesday, Google announced the new feature, which allows anyone with a cellphone...