Talk to us, Goose. We need your guidance.
Who knew that Maverick and Goose were talking about webpage loading times back in the 80’s, but we have it on good authority that they, in fact, were.
We’ve already seen Facebook put a premium on loading times with Instant Articles, and while the initiative has been met with mixed results, the motivation was well-intentioned. After all, it’s common knowledge that those crappy bounce rates your site is experiencing is, at least in part, due to your crappy load times.
You know what else? Page speed also impacts your SEO–if there are two similarly capable websites, like Maverick and Iceman for example, the better rank will be given to the faster
fighter pilot website.
So, what’s a girl to do? Well, duh. Speed up those load times.
If this is the first time you are reading that page speed is important for SEO then put down the Snickers, turn off Game of Thrones and at least take the baby step of understanding where your website sits in the Grand Scheme of Things.
How, you ask? Simple (well, sorta). First, ask yourself, “Is my website AMPed?” If you don’t have any idea what we’re talking about, just do a quick Google search for Google AMP. You’ll learn in a jiffy that Google is more-or-less insisting that you hop on board with their Accelerated Mobile Pages program. Once you’ve gotten that out of the way, mosey on over to the new AMP testing tool. You’ll find it here: https://search.google.com/search-console/amp
The new tool works on your phone and analyzes all your nooks and crannies to test the validity of your markup. If find out you’re good-to-go, then bitchin! Turn Game of Thrones back on! If you learn that your website isn’t where it needs to be, well, get cracking. You’ve got work to do.
Remember, faster isn’t always better, except when it is, and on the web, it definitely is.
Mr. Cruise said it best when he said, “Slow webpages, you stink.”
Retargeting is an amazing form or marketing. Normally 98% of the traffic that visits your website will not convert on the first visit. With Retargeting we can put a specific message in front of your visitors keeping your brand top of mind. Just how effective is retargeting? Read more to find out…
It goes without saying that we love Facebook. Some pretty smart folks run the show over there. Not only are they smart, they are absolutely mercenary when dealing with competition in the digital social space. If they like what you're doing, they just throw a big wad...
Have you ever heard of Facebook? It's this little social hub where you can make people jealous of your abs and your vacation and see pics of cats that belong to people you don't know see ads from companies that drop cookies in your browser and then relentlessly stalk...
So, yo. Check it. You're just minding your own business and running your Facebook ads, and you're all, like, this is killer, brah. You're hitting 'em hard, and you're hitting 'em fast, and you're just chillin' listening to R.E.M. Everything is going well. Then, out of...