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If you dabble in peddling duds on the web, take note: Google has introduced a “Shop the Look” program for mobile that sounds like a window shopper’s worst nightmare or sweetest dream.

On Tuesday, Google announced the new feature, which allows anyone with a cellphone and a signal to search images for clothes or even furniture and then simply select the image to find and price comparable products right from Google.

Bottom line: you’re gonna have to get super diligent about making sure all of your product images are properly formatted for indexing, otherwise it’s just another missed opportunity.

Of course, this is not free to the business owner: you’ll be charged on a cost-per-click basis if you want to participate in the program.


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